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Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites

Carlson, Jamie; O'Cass, Aron - In: The journal of services marketing 24 (2010) 2/3, pp. 112-127

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003990882

Archieving customer satisfaction in services firms via branding capability and customer empowerment

O'Cass, Aron; Ngo, Liem Viet - In: The journal of services marketing 25 (2011) 7, pp. 489-496

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009387525

An e-retailing assessment of perceived website-service innovativeness : implications for website quality evaluations, loyalty and word of mouth

O'Cass, Aron; Carlson, Jamie - In: Australasian marketing journal 20 (2012) 1, pp. 28-36

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009508012

Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms

Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010417135

Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance

O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671

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Technological turbulence, supplier market orientation, and buyer satisfaction

Terawatanavong, Civilai; Whitwell, Gregory J.; Widing, … - In: Journal of business research : JBR 64 (2011) 8, pp. 911-918

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009228975

Assessing customers' perceived value of the online channel of multichannel retailers : a two country examination

Carlson, Jamie; O'Cass, Aron; Ahrholdt, Dennis C. - In: Journal of retailing and consumer services 27 (2015), pp. 90-102

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011388091

Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment

Fazal-e-Hasan, Syed Muhammad; Ahmadi, Hormoz; Mortimer, Gary - In: Journal of retailing and consumer services 41 (2018), pp. 101-111

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011808556

The role of brand innovativeness and customer hope in developing online repurchase intentions

Fazal-e-Hasan, Syed Muhammad; Ahmadi, Hormoz; Kelly, Louise - In: The journal of brand management : an international journal 26 (2019) 2, pp. 85-98

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012060046

Achieving customer satisfaction in services firms via branding capability and customer empowerment

O'Cass, Aron; Viet Ngo, Liem - In: Journal of Services Marketing 25 (2011) 7, pp. 489-496

Purpose – The goal of this paper is to investigate how market sensing (market orientation) and customer linking capabilities (service branding and customer empowerment capabilities) enable firms to achieve superiority in customer satisfaction. Design/methodology/approach – To achieve this...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014905361