Similar Search Results

Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach

Tang, Yihui; Mantrala, Murali K. - In: Industrial marketing management : the international … 119 (2024), pp. 252-263

Persistent link: https://www.econbiz.de/10014555812

Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees ; Report No. 05-103

De Bruyn, Arnaud; Liechty, John C.; Huizingh, Eelko; … - In: MSI reports : working paper series (2005) 1, pp. 71-84

Persistent link: https://www.econbiz.de/10002830931

Perceived service quality and loyalty of fitness centers' customers : segmenting members through their exercise motives

Tsitskari, E.; Tzetzis, G.; Konsoulas, D. - In: Services marketing quarterly 38 (2017) 4, pp. 253-268

Persistent link: https://www.econbiz.de/10011798695

Loyalty formation for different customer journey segments

Herhausen, Dennis; Kleinlercher, Kristina; Verhoef, Peter C. - In: Journal of retailing 95 (2019) 3, pp. 9-29

Persistent link: https://www.econbiz.de/10012130003

Hybrid cluster analysis of customer segmentation of sea transportation users

Cahyana, Bambang Eka; Nimran, Umar; Utami, Hamidah Nayati; … - In: Journal of economics, finance & administrative science 25 (2020) 50, pp. 321-337

Purpose - The purpose of this study is to apply hybrid cluster analysis in classifying PT Pelindo I customers based on the level of customer satisfaction with passenger services of PT Pelindo I. Design/methodology/approach - Hybrid cluster analysis is a combination of hierarchical and...

Persistent link: https://www.econbiz.de/10012433975

Hotel customer segmentation according to eco-service quality perception : the case of Russian tourists

Aksu, Akın; Albayrak, Tahir; Caber, Meltem - In: Journal of hospitality and tourism insights 5 (2022) 3, pp. 501-514

Persistent link: https://www.econbiz.de/10013272792

Modeling hedonic motive-based segments of wine festival visitors using decision tree approach

Payini, Valsaraj; Bolar, Kartikeya; Mallya, Jyothi; … - In: International journal of wine business research 34 (2022) 1, pp. 19-36

Persistent link: https://www.econbiz.de/10012886214

Memorable tourism experiences, perceived value dimensions and behavioral intentions : a demographic segmentation approach

Brochado, Ana; Veríssimo, José Manuel Cristóvão; … - In: Tourism review 77 (2022) 6, pp. 1472-1486

Persistent link: https://www.econbiz.de/10014235221

Retail market segmentation : the use of consumer decision-making styles, overall satisfaction and demographics

Makgosa, Rina; Sangodoyin, Oluranti Olukemi - In: The international review of retail, distribution and … 28 (2018) 1, pp. 64-91

Persistent link: https://www.econbiz.de/10011853984

Brand and consumer

Charan, Ashok - 2024

Persistent link: https://www.econbiz.de/10014383857