This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …

The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand … relationships among brand experience, brand authenticity, and brand equity and customer satisfaction. Especially, it is a valuable … contribution to branding subject that brand experience positively affects the authenticity of the global brand. Drawing from the …

customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand … experience, as measured through sensory, emotional, behavioural, and intellectual brand experience, on customer satisfaction and … responses were collected. The participants were asked to evaluate their satisfaction and eWOM based on 6 items and their brand …

consumers to switch to their laptop brands. The main objective of this research is to examine how perceived product quality …, brand personality, and loyalty affect brand switching intention.Design/methodology/approach: The data were collected online … demonstrates that perceived product quality, brand personality, and loyalty have both direct and indirect negative effects on …

This study aims to examine the determinants of brand loyalty in emerging markets, focusing on smartphone consumers in … Bangladesh. The study focuses on identifying the key elements that contribute to brand loyalty and the extent of their impact on …-consciousness, and behavioural brand experience all significantly influence brand loyalty. Furthermore, brand trust plays a crucial and …