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Antecedents and outcomes of brand love : the mediating role of brand loyalty

Bıçakcıoğlu, Nilay; İpek, İlayda; Bayraktaroğlu, Gül - In: Journal of marketing communications 24 (2018) 8, pp. 863-877

Persistent link: https://www.econbiz.de/10011976104

Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love

Torres, Pedro M.; Augusto, Mário Gomes; Neves, Cristiana - In: Psychology & marketing 39 (2022) 1, pp. 59-75

Persistent link: https://www.econbiz.de/10012796060

How store attribute affects customer experience, brand love and brand loyalty

Anggara, Ahmad Khabib Dwi; Ratnasari, Ririn Tri; Ismah Osman - In: Journal of Islamic marketing 14 (2023) 11, pp. 2980-3006

Persistent link: https://www.econbiz.de/10014428817

Examining the role of wine brand love on brand loyalty : a multi-country comparison

Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55

Persistent link: https://www.econbiz.de/10011377622

Brand love - moving beyond loyalty : an empirical investigation of perceived brand love of Indian consumer

Kang, Amanpreet - In: Arab economic and business journal 10 (2015) 2, pp. 90-101

marketers are now attempting to create an emotional bond with the customers. This phenomenon is termed as brand love and it is … attempts to explore the perceived "brand love" of young Indians. A structured, non-disguised questionnaire was used, data was …

Persistent link: https://www.econbiz.de/10011821457

Relevance of the higher-order brand love prototype in a service context

Rios, Rosa E.; Riquelme, Hernan E.; Sinno, Abdulaziz - In: Review of marketing science 18 (2020) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10012298663

Nature of brand love : examining its variable effect on engagement and well-being

Junaid, Muhammad; Hussain, Khalid; Basit, Abdul; Hou, Fujun - In: The journal of asset management 27 (2020) 3, pp. 284-299

Persistent link: https://www.econbiz.de/10012298791

Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb

Mody, Makarand Amrish; Hanks, Lydia; Dogru, Tarik - In: Tourism management : research, policies, practice 74 (2019), pp. 65-80

Persistent link: https://www.econbiz.de/10012128566

Emotional brand attachment and brand love : the emotional bridges in the process of transition from satisfaction to loyalty

Ghorbanzadeh, Davood; Rahehagh, Atena - In: Rajagiri management journal 15 (2021) 1, pp. 16-38

study aims to answer the question of whether emotional constructs such as emotional attachment and love play a mediating … partial least squares method. Findings - The results showed that brand love is the strongest antecedent of brand loyalty and … emotional attachment and brand love play a mediating role in the process of transitioning from satisfaction to loyalty in a …

Persistent link: https://www.econbiz.de/10012588608

Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets

Deependra Singh; Bajpai, Naval; Kulshreshtha, Kushagra - In: International journal of electronic marketing and … 12 (2021) 3, pp. 254-284

Persistent link: https://www.econbiz.de/10012598426