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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market

Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686

Persistent link: https://www.econbiz.de/10010234738

Factors affecting Jordanian consumer loyalty toward cellular phone brand

Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375

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Consumer brand loyalty in the Chilean wine industry

Bianchi, Constanza - In: Journal of food products marketing 21 (2015) 4, pp. 442-460

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A systematic mapping study on customer loyalty and brand management

Moretta Tartaglione, Andrea; Cavacece, Ylenia; Russo, … - In: Administrative Sciences : open access journal 9 (2019) 1/8, pp. 1-21

competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In … 337 publications on customer loyalty and brand management from 2000 to 2018. The results present the most cited works on …

Persistent link: https://www.econbiz.de/10012127012

The influence of brand experiences onbrand loyalty : a studyon Air Serbia

Mandarića, Marija; Sekulića, Dejan; Lazović, Suzana - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 14 (2023) 1, pp. 9-16

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A brand like a friend : how brand likeability influences brand perception

Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305

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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty

Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289

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Brand marketing : building winning brand strategies that deliver value and customer satisfaction

Weilbacher, William M. - 1993

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A contingency model in establishing brand loyalty : relationship age as a moderator

Huang, Chao-Chin; Tsay, Chung-Yuan; Fang, Shih Chieh; … - In: Corporate reputation review 26 (2023) 1, pp. 19-32

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Investigating the Impact of Customer Brand Identification On Hospitality Brand Loyalty : A Social Identity Perspective

Rather, Raouf - 2018

To enlarge current understanding of hospitality brand management, this study investigates the relationship among social … that reflects a comprehensive view of the relationships among social identity construct (customer brand identification) and … other critical social exchange constructs (satisfaction, trust, commitment) and their influence on hotel brand loyalty. The …

Persistent link: https://www.econbiz.de/10014116524