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Customer co-creation of travel services : the role of company support and customer satisfaction with the co-creation performance
Grissemann, Ursula S.; Stokburger-Sauer, Nicola - In: Tourism management : research, policies, practice 33 (2012) 6, pp. 1483-1492
Persistent link: https://www.econbiz.de/10009575997
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The importance of perceived fairness in product customization settings
Scholl-Grissemann, Ursula; Stokburger-Sauer, Nicola; … - In: The service industries journal 42 (2022) 11/12, pp. 823-842
Persistent link: https://www.econbiz.de/10013362153
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The role of a smile in customer-employee interactions : primitive emotional contagion and its boundary conditions
Hofmann, Verena; Stokburger-Sauer, Nicola; Wetzels, Martin - In: Psychology & marketing 41 (2024) 10, pp. 2181-2196
Persistent link: https://www.econbiz.de/10015133713
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How and when effective customer journeys drive brand loyalty : the role of consumer-brand identification
Reitsamer, Bernd; Stokburger-Sauer, Nicola; Kuhnle, … - In: Journal of service management 35 (2024) 6, pp. 109-135
Persistent link: https://www.econbiz.de/10015208645
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Effects of COVID-19 on well-being and customer loyalty : a life event perspective
Stokburger-Sauer, Nicola; Hofmann, Verena; Hebborn, Heike; … - In: Marketing : ZFP ; journal of research and management 45 (2023) 2, pp. 35-48
Persistent link: https://www.econbiz.de/10014306384
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It is all about the emotional state : managing tourists' experiences
Brunner-Sperdin, Alexandra; Peters, Mike; Strobl, Andreas - In: International journal of hospitality management 31 (2012) 1, pp. 23-30
Persistent link: https://www.econbiz.de/10009406155