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Trendsetting and gender matter : brand loyalty, perceived quality, and word-of-mouth
Lee, Seung-Hee; Workman, Jane E. - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 16-31
Persistent link: https://www.econbiz.de/10012416242
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What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality
Harrison, Kristina Marie; Yoo, Boonghee; Thelen, Shawn; … - In: The journal of product & brand management 32 (2023) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
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Patient consideration of local hospital, center of excellence, and medical tourism options for surgery
Yoo, Boonghee; Thelen, Shawn T.; Harrison, Kristina - In: Health marketing quarterly 40 (2023) 2, pp. 119-140
Persistent link: https://www.econbiz.de/10014295039