Purpose – The purpose of this paper is to examine whether or not marketing academics practise what they preach. Are they marketing‐oriented in their main business of knowledge creation and dissemination? Design/methodology/approach – The epistemological marketing literature and performance...

Purpose – The purpose of this paper is to discuss the integration of information technology (IT) systems and the strengthening of customer service to raise business competitive advantage. Design/methodology/approach – The case company uses IT systems to integrate customers and suppliers. In...

Trust, commitment, and satisfaction are three important commonly identified constructs in establishing close manufacturer-supplier business relationships in competitive markets. There is, however, a lack of consensus on how these three constructs relate to one another. This study aims at testing...