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MANAGING BRAND EQUITY RISK: AD...
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Placebo outsourcing : when does provider's bluffing enhance customer satisfaction?
Florea, Dorian Laurentiu
;
Barbu, Cătălin Mihail
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
6
,
pp. 1299-1313
Persistent link: https://www.econbiz.de/10013400056
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