The aim of this study is analyze the relationship between the quality of the services provided by accounting profession members and customer satisfaction by means SERVQUAL scale. The sample of the study is the companies based in EskiÅŸehir which have bought services from certified public...

Satisfaction is a consumer post-purchase evaluation of the overall service experience. As an important determinant of customer loyalty and retention, firms exhibit most care to maintain customer satisfaction intact, unless it cannot be up-scaled. Middle East is known for its fancy towards...

Satisfaction is a consumer post-purchase evaluation of the overall service experience. As an important determinant of customer loyalty and retention, firms exhibit most care to maintain customer satisfaction intact, unless it cannot be up-scaled. Middle East is known for its fancy towards...

Customer satisfaction is a crucial element for the success of all businesses. One of the biggest challenges for a market is how to satisfy and retain the customers. The purpose of this study is to find the level of satisfaction and loyalty among the users of cellular phones. This study is based...

Customer delight is an experience, an epiphany, a surprise, something you never experienced before. Those happy moments can be unpredicted moments or the result of a specific strategy. Barry Berman’s study describes the phenomenon with accuracy and in a very comprehensive way. The application...

This study discusses the influence of technology acceptance factors, website service quality, and specific holdup cost, towards Indonesian online bookstores’ customers e-satisfaction and e-loyalty. Data processed by using Structural Equation Modeling (SEM) in LISREL 8.51 program and SPSS 17....

Algorithmic or automated decision-making has become commonplace, with firms implementing either rule-based or statistical models to determine whether or not to provide services to customers based on their past behaviors. Policy-makers are pressed to determine if and how to require firms to...

A top priority among retailers is enhancing the consumer's shopping experience. With the number of private label products increasing at the same time retailers are shedding slower moving products, understanding how private labels impact the consumer's experience at the retail shelf becomes...

Although shopping centers are a relatively recent phenomenon in the landscape of local retailing in most Romanian cities, one can notice the increase in size of their retail floor, as well as the rise of local investors that are willing to invest in such businesses. The development of shopping...

Building and, more particularly, cementing a strong relationship between consumers and retail format is a major goal that any retail chain attempts to achieve through its marketing strategy. By resorting to various procedures and tools, the management of any retail brand seeks to develop in the...