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The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry
Pérez, Andrea; Martínez, Patricia; Rodríguez del … - In: Service business 7 (2013) 3, pp. 459-481
Persistent link: https://www.econbiz.de/10009776966
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The effect of corporate associations on consumer behaviour
Pérez, Andrea; Salmones, María del Mar García de los; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 218-238
Persistent link: https://www.econbiz.de/10009718536
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Customer responses to the CSR of banking companies
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of product & brand management 24 (2015) 5, pp. 481-493
Persistent link: https://www.econbiz.de/10011443026
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An integrative framework to understand how CSR affects customer loyalty through identification, emotions and satisfaction
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of business ethics : JOBE 129 (2015) 3, pp. 571-584
Persistent link: https://www.econbiz.de/10011295309
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Corporate social responsibility and customer loyalty : exploring the role of identification, satisfaction and type of company
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of services marketing 29 (2015) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10010531150
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The stakeholder management theory of CSR : a multidimensional approach in understanding customer identification and satisfaction
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The international journal of bank marketing : IJBM 34 (2016) 5, pp. 731-751
Persistent link: https://www.econbiz.de/10011606427
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Personal traits and customer responses to CSR perceptions in the banking sector
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 128-146
Persistent link: https://www.econbiz.de/10011617865
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Customer responses to CSR in the Pakistani banking industry
Khan, Zia; Ferguson, David; Pérez, Andrea - In: The international journal of bank marketing : IJBM 33 (2015) 4, pp. 471-493
Persistent link: https://www.econbiz.de/10011384253
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Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction
Liu, Matthew Tingchi; Yan, Li; Phau, Ian; Pérez, Andrea; … - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 464-487
Persistent link: https://www.econbiz.de/10011574451
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Product standardisation in the food service industry : post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food
Wilkins, Stephen; Butt, Muhammad Mohsin; Shams, Farshid; … - In: Journal of strategic marketing 27 (2019) 3, pp. 210-226
Persistent link: https://www.econbiz.de/10012202454