Chakraborty, Goutam; Srivastava, Prashant; Marshall, Fred - In: Journal of Business & Industrial Marketing 22 (2007) 1, pp. 20-28
Purpose – The aim of this study is to identify the drivers that influence customer satisfaction in a business‐to‐business context. Design/methodology/approach – A survey‐based field study was conducted in which 1,068 business customers of a manufacturer of hydraulic and pneumatic...
