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A sequential logic model between sales performance and salesperson satisfaction in B2B markets

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Action and social alignment constituents of collaboration in B2B relationships : buyer and seller perspectives

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Collaborative B2B sales partnerships in supply chains : an integrative framework of social and action alignment

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In business-to-business (B2B) contexts, sales organizations require both long-term and stable partnerships to accomplish their tasks effectively and enhance mutual value and satisfaction for the parties involved. Collaboration and satisfaction are two connected and central issues in the...

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Balancing reactions and actions between service receivers and service providers to resolve service failures

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