service quality, perceived service value, and willingness to buy travel services. Results indicate that: (1) price has a … substantial direct effect on consumer perceptions of quality and an inverse effect on consumer perceptions of value and … willingness to buy, (2) perception of travel agent has a substantial direct effect on perceived quality and value, and (3) the …

Customer satisfaction is central to strategic management oriented to quality. The quality of products … between quality and customer satisfaction. The survey tool is the questionnaire and the analysis of the data was used: (1 … regression analysis (with the aim to analyze the relationships between quality and satisfaction), (3) analysis of the residue …