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Perceptions of others, mindfulness, and brand experience in retail service setting

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Persistent link: https://www.econbiz.de/10011598567

Archieving customer satisfaction in services firms via branding capability and customer empowerment

O'Cass, Aron; Ngo, Liem Viet - In: The journal of services marketing 25 (2011) 7, pp. 489-496

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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms

Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395

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Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance

O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671

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In pursuit of service productivity and customer satisfaction : the role of resources

Lee, Jenny Jiyeon; Patterson, Paul G.; Ngo, Liem Viet - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1836-1855

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It takes two to tango : the role of customer empathy and resources to improve the efficacy of frontline employee empathy

Ngo, Liem Viet; Thi Nguyet Que Nguyen; Nam The Tran; … - In: Journal of retailing and consumer services 56 (2020), pp. 1-8

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In pursuit of service productivity and customer satisfaction: the role of resources

Lee, Jenny (Jiyeon); Patterson, Paul G.; Ngo, Liem Viet - In: European Journal of Marketing 51 (2017) 11/12, pp. 1836-1855

Purpose In today’s global marketplace, the mantra of many service firms is enhanced efficiency and productivity. To increase their bottom line, firms must also expand revenue. They thus face the challenge of ways to increase revenue through customer satisfaction while also achieving...

Persistent link: https://www.econbiz.de/10014724068

Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability

Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 2, pp. 94-114

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Empathy and delight in a personal service setting

Thi Nguyet Que Nguyen; Quan Ha Minh Tran; Chylinski, Mathew - In: Australasian marketing journal 28 (2020) 1, pp. 11-17

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Disrupting marketing realities : a research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies

Hilken, Tim; Keeling, Debbie I.; Chylinski, Mathew; … - In: Psychology & marketing 39 (2022) 8, pp. 1660-1671

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