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The importance of happiness and well-being experience in health : the case of Vidago Palace Thermal Spa
Martins, Carlos Alberto; Rodrigues, Paula Cristina Lopes - In: New techniques for brand management in the healthcare sector, (pp. 103-123). 2021
Persistent link: https://www.econbiz.de/10012515830
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Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes; Sousa, Ana; … - In: International journal of consumer studies 48 (2024) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
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Generation Z's attitudes toward virtual tourism : the impact of implicit and explicit attitudes
Rodrigues, Paula Cristina Lopes; Sousa, Ana; Borges, … - In: EuroMed journal of business 19 (2024) 1, pp. 21-45
Persistent link: https://www.econbiz.de/10014556461
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Authenticity as an antecedent of brand image in a positive emotional consumer relationship : the case of craft beer brands
Rodrigues, Paula Cristina Lopes; Borges, Ana Pinto; … - In: EuroMed journal of business 17 (2022) 4, pp. 634-651
Persistent link: https://www.econbiz.de/10014325599
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Customer satisfaction and expenditure behaviour in musical festivals : the optimus primavera sound case study
Borges, Ana Pinto; Rodrigues, Paula; Matias, Álvaro - In: Tourism economics : the business and finance of tourism … 22 (2016) 4, pp. 825-836
Persistent link: https://www.econbiz.de/10011645865