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The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation
Schlager, Tobias; Bodderas, Mareike; Maas, Peter; Luc … - In: Journal of Services Marketing 25 (2011) 7, pp. 497-508
Purpose – There is scientific consensus that employees' attitudes have a fundamental impact on customers' experiences. This paper seeks to focus on how to create favourable employee attitudes that are relevant for the creation of the service brand. In this context, the aim is to develop a...
Persistent link: https://www.econbiz.de/10014905362
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The influence of the employer brand on employee attitudes relevant for service branding : an empirical investigation
Bodderas, Mareike; Cachelin, Joe͏̈l Luc; Maas, Peter; … - In: The journal of services marketing 25 (2011) 7, pp. 497-508
Persistent link: https://www.econbiz.de/10009387524
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The impact of a sales team’s perceived entitativity on customer satisfaction
Wang, Chen; Hoegg, JoAndrea; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 190-211
Persistent link: https://www.econbiz.de/10011844768
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How consumers respond to embarrassing service encounters : a dehumanization perspective
Sun, Yixia; Wang, Xuehua; Hoegg, JoAndrea; Dahl, Darren W. - In: Journal of marketing research 60 (2023) 4, pp. 646-664
Persistent link: https://www.econbiz.de/10014322141