Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Customer satisfaction"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Distinguishing Constructs from...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Customer satisfaction
Consumer behaviour
33
Konsumentenverhalten
33
Brand management
28
Markenführung
28
Brand
15
Markenartikel
15
Beziehungsmarketing
14
Relationship marketing
14
Advertising effects
13
Brand image
13
Markenimage
13
Werbewirkung
13
Marketing management
10
Marketingmanagement
10
Advertising
9
Customer integration
9
Kundenintegration
9
Werbung
9
USA
8
United States
7
Marktforschung
6
Social Web
5
Social web
5
Communication media
4
Decision
4
Entscheidung
4
Internet marketing
4
Kommunikationsmedien
4
Market research
4
Marketing
4
Media usage
4
Mediennutzung
4
Online-Marketing
4
Target group
4
Vereinigte Staaten
4
Zielgruppe
4
Innovation
3
Kundenzufriedenheit
3
Product information
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
3
Author
All
Calder, Bobby J.
3
Isaac, Mathew S.
1
Le Brocquy, David
1
Malthouse, Edward C.
1
Spinosa, Charles
1
Published in...
All
Handbook of research on customer engagement
1
Journal of advertising research
1
Kellogg on advertising & media : the Kellogg School of Management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer engagement and organizational performance
Calder, Bobby J.
- In:
Handbook of research on customer engagement
,
(pp. 259-270)
.
2019
Persistent link: https://www.econbiz.de/10013163388
Saved in:
2
Communicating with customers
Spinosa, Charles
;
Le Brocquy, David
;
Calder, Bobby J.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 226-253)
.
2008
Persistent link: https://www.econbiz.de/10003755924
Saved in:
3
How to capture consumer experiences : a context-specific approach to measuring engagement : predicting consumer behavior across qualitatively different experiences
Calder, Bobby J.
;
Isaac, Mathew S.
;
Malthouse, Edward C.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10011486042
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
