The purpose of this study was to empirically examine the consolidative conceptual model which tests the effect of perceived quality, brand awareness, perceived value and brand uniqueness on brand loyalty and the effect of brand loyalty on positive WOM. The study adopted a quantitative...

Purpose – This paper is an empirical study of the organisational approaches used for integration of management systems (MSs) and the comparative effectiveness of such approaches. Design/methodology/approach – Research employed four case studies. Results are derived from the analysis of...