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Impact of after-sales service on consumer behavioural intentions

Aslam, Wajeeha; Farhat, Kashif - In: International journal of business and systems research … 14 (2020) 1, pp. 44-55

Persistent link: https://www.econbiz.de/10012168722

Building brand loyalty : an application of expectation confirmation model in mobile social commerce

Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Pakistan journal of commerce and social sciences 13 (2019) 4, pp. 806-825

The study seeks to examine the role of perceived usefulness (PU) and confirmation (CN) on continuance usage intention of mobile social commerce (CI) and on user satisfaction (S). Furthermore, it examines the role of continuance intention and user satisfaction on brand loyalty (BL). Also, this...

Persistent link: https://www.econbiz.de/10012153426

The journey of service quality to loyalty : a gender-based multigroup analysis in car-hailing service

Aslam, Wajeeha; Arif, Imtiaz; Farhat, Kashif - In: International journal of business environment : IJBE 15 (2024) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10015060978

What matters most in achieving customer satisfaction in banking? : a study from the perspective of employee characteristics

Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz; Goi, Chai Lee - In: The TQM journal : the international review of … 34 (2022) 4, pp. 627-650

Persistent link: https://www.econbiz.de/10013342916

The role of customer trust, service quality and value dimensions in determining satisfaction and loyalty : an empirical study of mobile telecommunication industry in Pakistan

Aslam, Wajeeha; Arif, Imtiaz; Farhat, Kashif; … - In: Market : review for marketing theory and practice 30 (2018) 2, pp. 177-194

Persistent link: https://www.econbiz.de/10011994848

Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping

Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Management : journal of contemporary management issues 23 (2018) 2, pp. 87-102

Persistent link: https://www.econbiz.de/10012146994

Role of electronic word of mouth on purchase intention

Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz - In: International journal of business information systems : … 30 (2019) 4, pp. 411-426

Persistent link: https://www.econbiz.de/10012059446