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Examining consumer attitudes towards retailers' m-commerce mobile applications : an initial adoption vs. continuous use perspective
McLean, Graeme J.; Osei-Frimpong, Kofi; Al-Nabhani, Khalid - In: Journal of business research : JBR 106 (2020), pp. 139-157
Persistent link: https://www.econbiz.de/10012158345
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Investigating the online customer experience : a B2B perspective
McLean, Graeme J. - In: Marketing intelligence & planning 35 (2017) 5, pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
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Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon; Krey, Nina; McLean, Graeme J. - In: Psychology & marketing 40 (2023) 8, pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
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Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon; McLean, Graeme J.; Shah, Esta; … - In: Journal of business research : JBR 122 (2021), pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
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Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid; Wilson, Alan M.; McLean, Graeme J. - In: Psychology & marketing 39 (2022) 1, pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
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Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon; McLean, Graeme J.; Krey, Nina; … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304064