In today's competitive environment, every bank attempts to build long-term relationships with its clients in order to grow sales, develop loyalty, build resistance to unfavorable brand aspects, and minimize price susceptibility. Any organization's ultimate purpose is profit production, which may...

The primary aim of this empirical research is to analyze the perception of customers towards after sales services of retailers selling consumer electronic products. In this study, 300 retail customers purchasing consumer electronics are purposively selected to know their perception towards after...