In order to succeed, universities are forced to respond to the new challenges in the rapidly changing world. The recently emerging fourth-generation universities should meet sustainability objectives to better serve their students and their communities. It is essential for universities to...

Our paper summarizes several years' research experience in the field of customer satisfaction management. The key statement in our paper is that there is a need for further developing the classical customer orientation theory and the corporate practice based upon it. Moreover, there is a need...