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Value drivers and adventure tourism : A comparative analysis of Japanese and Western consumers

Williams, Paul; Soutar, Geoff; Ashill, Nicholas Jeremy; … - In: Journal of Service Theory and Practice 27 (2017) 1, pp. 102-122

Purpose The purpose of this paper is to investigate the drivers of customer value, and their respective relationships with customer satisfaction and behavioral intentions, between two culturally distinct groups of adventure tourists. Design/methodology/approach The study adopted a descriptive...

Persistent link: https://www.econbiz.de/10014907482