Machine learning, or as it is also called automated learning, is a special subfield of scientific information technologies. The name "machine learning" refers to the automated detection of meaningful patterns in large data sets. Machine learning is gaining importance in many different areas of...

Objective – This study aims to show the effect of brand experience, satisfaction, and trust on consumer’s brand loyalty, specifically on global laptop brands. Consumers look for brands that provide them with unique and memorable experiences. From the customer viewpoint, brands are...

This study aims to determine how the Effect of the Recommendation, Customer Satisfaction, Online Shopping Experience, Trust and Word of Mouth on Online Shopping Decision. The research was carried out for two months, starting in November to December 2019. The research method used was survey...