The major objective of this study is to measure perceptions of CBOs' (Community-Based Organizations) CEOs on the value of customer satisfaction measurement. We address the core research themes of our study using a survey, in order to study CEOs' perceptions on customer satisfaction measurement...

We tested a modified SERVQUAL scale based on a survey of Pancretan Co-operative Bank's customers - in terms of a critical case study - in order to identify any differences in service quality satisfaction and its impact on the behavioural intentions of the bank's customers. Considering the...

The authors tested a modified SERVQUAL scale based on a survey of Pancretan Cooperative Bank's customers – in terms of a critical case study – in order to identify any differences in service quality satisfaction and its impact on the behavioral intentions of the bank's customers. Considering...