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Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui; Mantrala, Murali K. - In: Industrial marketing management : the international … 119 (2024), pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
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Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali; Felix, Reto; Braun, Jakob - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
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Effects of third-party observer empathy when viewing interactions between robots and customers : the moderating role of robot eeriness
Sheng, Xiaojing; Murray, Ross; Ketron, Seth C.; Felix, Reto - In: International journal of hospitality management 119 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015070773