Purpose – There is a small but growing body of empirical research examining benefits of corporate social responsibility (CSR) beyond traditional, accounting‐based financial benefits. To extend this body of research in contexts outside of Europe and the USA, the purpose of the present paper...

Customer relationship management, or CRM, is a new management concept ‐ a new approach ‐ to managing customers. CRM is about the management of technology, processes, information resources, and people needed to create an environment that allows a business to take a 360‐degree view of its...

Direct tests between corporate social responsibility (CSR) and firm performance (FP) have been argued to be spurious. Following this line of argument, the present study tests a mediated model in understanding the CSR–FP relationship. Specifically, we posit that reputation and customer...