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Purpose – By applying Kano model, this study attempts to investigate the categorization of home delivery quality elements derived from service convenience model and their impact on customer satisfaction. Design/methodology/approach – In this paper, the research framework and hypotheses are...
Persistent link: https://www.econbiz.de/10014674741
Purpose – This paper attempts to investigate the casual relationships among service convenience, perceived service value, perceived service guarantee strength, customer satisfaction, and loyalty. Although previous studies have addressed the importance of these variables, the understanding of...
Persistent link: https://www.econbiz.de/10014824288
Purpose – This study attempts to investigate the causal relationships between perceived trust, perceived value, customer satisfaction, and corporate reputation to understand how customer perceptions evolve into customer loyalty in the restaurant sector. Design/methodology/approach – This...
Persistent link: https://www.econbiz.de/10014763187