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Customer satisfaction
Brand
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Brand image
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Consumer behaviour
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Markenführung
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brand resonance
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brand attachment
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brand loyalty
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Brito, Pedro Quelhas
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Rambocas, Meena
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International business review : the official journal of the European International Business Academy
1
The journal of services marketing
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ECONIS (ZBW)
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Direct or indirect channel structures : evaluating the impact of channel governance structure on export performance
Rambocas, Meena
;
Meneses, Raquel
;
Monteiro, Carlos
; …
- In:
International business review : the official journal of …
24
(
2015
)
1
,
pp. 124-132
Persistent link: https://www.econbiz.de/10010477107
Saved in:
2
Assessing the impact of mystery client traits on service evaluation
Brito, Pedro Quelhas
;
Rambocas, Meena
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10011615469
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