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Customer satisfaction
Consumer behaviour
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Konsumentenverhalten
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Einzelhandel
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Retail trade
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Beziehungsmarketing
15
Relationship marketing
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Spain
12
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Markenführung
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E-commerce
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Electronic Commerce
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Globalisierung
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Globalization
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Multinationales Unternehmen
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Textile distribution
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Textilhandel
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Transnational corporation
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Brand image
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Fashion
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International market entry
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Internationaler Markteintritt
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Brand
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Brand loyalty
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Confidence
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Frasquet Deltoro, Marta
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Ieva, Marco
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Mollá Descals, Alejandro
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Miquel-Romero, María-José
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Journal of consumer marketing
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
Saved in:
2
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
3
Driving customer inspiration to foster loyalty : a study on showroomers
Frasquet Deltoro, Marta
;
Ieva, Marco
- In:
Journal of consumer marketing
41
(
2024
)
5
,
pp. 583-595
Persistent link: https://www.econbiz.de/10015078761
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