the transformation of the customer and therefore to the necessity to approach marketing initiatives to customer experience … management thoroughly to achieve the desired marketing results, but also responsibly and ethically to promote growth not the … research in this area might support the effectiveness of marketing initiatives, increase transparency in the field of customer …

.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a … holistic approach by testing 15 relationships for understanding green marketing. The authors distributed 415 questionnaires to … all the proposed hypotheses, and they are in line with earlier studies on green marketing (GM). The study found that green …

Purpose – This paper is a general review contextualising the current debate on ethics and international marketing. The … of International Marketing Review focusing on international marketing ethics. Design/methodology/approach – The paper … examines how ethics in international marketing have evolved and progressed towards the current “ethics era” and presents …

research is needed to determine how sensory cues can be used in marketing strategies. By applying five sensory marketing to … ultimately lead to customer satisfaction based on sensory marketing that can serve as guidelines for restaurant managers. The … guidance to scholars and managers interested in improving satisfaction in traditional restaurants through sensory marketing …