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Customer satisfaction
Consumer behaviour
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USA
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The journal of product & brand management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
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2
The perceptual fluency effect on pleasurable online shopping experience
Im, Hyunjoo
;
Lennon, Sharron J.
;
Stoel, Leslie
- In:
Journal of research in interactive marketing : …
4
(
2010
)
4
,
pp. 280-295
Persistent link: https://www.econbiz.de/10008749792
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3
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
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