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Customer satisfaction
Consumer behaviour
31
Konsumentenverhalten
30
Beziehungsmarketing
20
Relationship marketing
20
Brand image
15
Markenimage
15
Brand management
13
Markenführung
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Advertising effects
11
Dienstleistungsqualität
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Kundenzufriedenheit
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Service quality
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Werbewirkung
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Brand
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Computerspiel
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Markenartikel
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Video game
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Internet marketing
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Online-Marketing
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Advertising
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Werbung
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Complaint management
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Marketing
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India
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Advergames
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Cognition
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Digital platform
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Game theory
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Indien
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Online retailing
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Online-Handel
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Perception
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Product Placement
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Sreejesh, S.
11
Manu C
2
Ponnam, Abhilash
2
Sarkar, Abhigyan
2
Anusree, M. R.
1
Banerjee, Shubhomoy
1
Bhatia, Sandhya
1
Mitra, Amarnath
1
Paul, Justin
1
Pradhan, Sudeepta
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Roy, Subhadip
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Sahoo, Debjani
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Sarkar Sengupta, Aditi
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Journal of strategic marketing
2
Asia-Pacific journal of business administration
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of bank marketing
1
International journal of hospitality management
1
Journal of Indian business research
1
Journal of hospitality marketing & management
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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ECONIS (ZBW)
11
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Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
2
Investigating the process through which e-servicescape creates e-loyalty in travel and tourism websites
Sreejesh, S.
;
Ponnam, Abhilash
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 20-39
Persistent link: https://www.econbiz.de/10011669946
Saved in:
3
Impact of other customers in high and low involvement services : moderating role of customer's need for uniqueness
Sarkar Sengupta, Aditi
;
Sreejesh, S.
- In:
Journal of Indian business research
9
(
2017
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10011761485
Saved in:
4
Can healthcare servicescape affect customer's attitude? : a study of the mediating role of image congruence and moderating role of customer's prior experience
Sreejesh, S.
;
Sahoo, Debjani
;
Mitra, Amarnath
- In:
Asia-Pacific journal of business administration
8
(
2016
)
2
,
pp. 106-126
Persistent link: https://www.econbiz.de/10011552884
Saved in:
5
Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs
Sreejesh, S.
;
Sarkar, Abhigyan
;
Pradhan, Sudeepta
- In:
Management research review
39
(
2016
)
8
,
pp. 879-898
Persistent link: https://www.econbiz.de/10011534315
Saved in:
6
Service quality versus service experience : an empirical examination of the consequential effects in B2B services
Roy, Subhadip
;
Sreejesh, S.
;
Bhatia, Sandhya
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012127978
Saved in:
7
Can online service recovery interventions benignly alter customers' negative review evaluations? : evidence from the hotel industry
Sreejesh, S.
;
Anusree, M. R.
;
Ponnam, Abhilash
- In:
Journal of hospitality marketing & management
28
(
2019
)
6
,
pp. 711-742
Persistent link: https://www.econbiz.de/10012176682
Saved in:
8
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
9
Addressing service failure and initiating service recovery in online platforms : literature review and research agenda
Manu C
;
Sreejesh, S.
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 658-689
Persistent link: https://www.econbiz.de/10012653604
Saved in:
10
"Do not be Deteriorated by service failures, Learn from them and start managing it" : conditions and mechanisms for managing online service failures
Manu C
;
Sreejesh, S.
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015123434
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