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Industrial marketing management : the international journal for industrial and high-tech firms
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Examining consequences of brand hate in business-to-business relationships : the moderating role of relationship length
Sameeni, Maleeha Shahid
;
Ahmad, Wasim
;
Qadeer, Faisal
- In:
Industrial marketing management : the international …
122
(
2024
),
pp. 26-36
Persistent link: https://www.econbiz.de/10015123574
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Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products : the moderating role of betrayal discovery mode
Sameeni, Maleeha Shahid
;
Ahmad, Wasim
;
Filieri, Raffaele
- In:
Journal of business research : JBR
141
(
2022
),
pp. 137-150
Persistent link: https://www.econbiz.de/10013167963
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