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Investigating the influence of perceived humanization of service encounters on value creation of chatbot-assisted services
Khan, Md Irfanuzzaman; Fatima, Johra Kayeser; … - In: Journal of service theory and practice 35 (2025) 1, pp. 56-88
Persistent link: https://www.econbiz.de/10015199571
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Rapport with a chatbot? : the underlying role of anthropomorphism in socio-cognitive perceptions of rapport and e-word of mouth
Fatima, Johra Kayeser; Khan, Md Irfanuzzaman; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014462371
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The service models of frontline employees
Mascio, Rita Di - In: Journal of marketing 74 (2010) 4, pp. 63-80
Persistent link: https://www.econbiz.de/10008826530