Purpose – The purpose of this paper is to develop a deeper understanding of customer service/service quality in business‐to‐business contexts. Design/methodology/approach – An in‐depth case study was used to discover the perceptions of both key individuals in the supplying company and...

Purpose – The purpose of this article is to explore the possible negative asymmetric effects in the impact of service quality on the satisfaction and retention of different customer segments in a professional business services context. Negative asymmetry means that a lower than average service...