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Kumar, V.; Reinartz, Werner J. - In: Journal of marketing 80 (2016) 6, pp. 36-68

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Customer engagement as a new perspective in customer management

Verhoef, Peter C.; Reinartz, Werner J.; Krafft, Manfred - In: Journal of service research : JSR 13 (2010) 3, pp. 247-252

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Managing customer loyalty to maximize customer equity

Reinartz, Werner J.; Eisenbeiß, Maik - In: Handbook of research on customer equity in marketing, (pp. 139-159). 2015

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Conceptualizing value creation in the platform era

Wichmann, Julian R. K.; Reinartz, Werner J.; … - In: Journal of creating value 8 (2022) 2, pp. 184-203

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Improving customer profit predictions with customer mindset metrics through multiple overimputation

Venkatesan, Rajkumar; Bleier, Alexander; Reinartz, Werner J. - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 771-794

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Profitable customer engagement : concepts, metrics, and strategies

Kumar, V. - 2013

List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value --...

Persistent link: https://www.econbiz.de/10014007358