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Valuing, analyzing, and managing the marketing function using customer equity principles
Blattberg, Robert C.; Thomas, Jacquelyn S. - In: Kellogg on marketing, (pp. 302-319). 2001
Persistent link: https://www.econbiz.de/10001612991
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Customer equity : building and managing relationships as valuable assets
Blattberg, Robert C.; Getz, Gary; Thomas, Jacquelyn S. - 2001 - 1. print.
Persistent link: https://www.econbiz.de/10001541902
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Customer lifetime value : empirical generalizations and some conceptual questions
Blattberg, Robert C.; Malthouse, Edward C.; Neslin, Scott A. - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10003847133