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Application of customer lifetime value model in make-to-order manufacturing
Tukel, Oya I.
;
Dixit, Ashutosh
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 468-474
Persistent link: https://www.econbiz.de/10009790099
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Customer loyalty and lifetime value : an empirical investigation of consumer packaged goods
Zhang, Jason Q.
;
Dixit, Ashutosh
;
Friedmann, Roberto
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10003962427
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