Narrow search
Showing 1 - 4 of 4
Cover Image
Ticking away the moments : timing regularity helps to better predict customer activity
Platzer, Michael; Reutterer, Thomas - In: Marketing science 35 (2016) 5, pp. 779-799
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011584721
Cover Image
Customer centricity und customer lifetime value
Reutterer, Thomas - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 3, pp. 37
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011959852
Cover Image
Customer base analysis with recurrent neural networks
Valendin, Jan; Reutterer, Thomas; Platzer, Michael; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 988-1018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013471030
Cover Image
Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.; Reisenbichler, Martin; Reutterer, … - In: Artificial intelligence in marketing, (pp. 125-145). 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014307019