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Kundenbindung auf Basis des Relationship Value
Eggert, Andreas; Garnefeld, Ina - In: Handbuch Kundenbindungsmanagement, (pp. 191-208). 2010
Persistent link: https://www.econbiz.de/10003928541
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"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri; Haas, Alexander; Eggert, Andreas; Ulaga, … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
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Managing customer share in key supplier relationships
Eggert, Andreas; Ulaga, Wolfgang - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1346-1355
Persistent link: https://www.econbiz.de/10008807117
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Linking customer value to customer share in business relationships
Ulaga, Wolfgang; Eggert, Andreas - In: Creating and managing superior customer value, (pp. 221-247). 2009
Persistent link: https://www.econbiz.de/10003826408
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How sales strategy translates into performance : the role of salesperson customer orientation and value-based selling
Terho, Harri; Eggert, Andreas; Haas, Alexander; Ulaga, … - In: Industrial marketing management : the international … 45 (2015), pp. 12-21
Persistent link: https://www.econbiz.de/10010530587
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Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri; Eggert, Andreas; Ulaga, Wolfgang; Haas, … - In: Industrial marketing management : the international … 66 (2017), pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
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The customer value proposition : evolution, development, and application in marketing
Payne, Adrian; Frow, Pennie; Eggert, Andreas - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 467-489
Persistent link: https://www.econbiz.de/10011737456
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Kundenwert : Grundlagen - innovative Konzepte - praktische Umsetzungen
Helm, Sabrina (ed.); Günter, Bernd (ed.);  … - 2017 - 4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011533251
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Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas; Ulaga, Wolfgang; Frow, Pennie; Payne, … - In: Industrial marketing management : the international … 69 (2018), pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
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Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas; Frow, Pennie; Payne, Adrian; … - In: Industrial marketing management : the international … 87 (2020), pp. 242-243
Persistent link: https://www.econbiz.de/10012285180