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Customer value propositions in the context of technology commercialization
Wouters, Marc - In: International journal of innovation management 14 (2010) 6, pp. 1099-1127
Persistent link: https://www.econbiz.de/10008826966
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Customer value propositions as interorganizational management accounting to support customer collaboration
Wouters, Marc; Kirchberger, Markus A. - In: Industrial marketing management : the international … 46 (2015), pp. 54-67
Persistent link: https://www.econbiz.de/10011286977
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How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus; Wouters, Marc; Anderson, James C. - In: Journal of business-to-business marketing 27 (2020) 4, pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
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New-technology startups seeking pilot customers : crafting a pair of value propositions
Wouters, Marc; Anderson, James C.; Kirchberger, Markus - In: California management review 60 (2018) 4, pp. 101-124
Persistent link: https://www.econbiz.de/10011913360