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Objectives of customer centric approaches in relationship marketing
Aksoy, Lerzan; Keiningham, Timothy; Bejou, David - In: Profit maximization through customer relationship …, (pp. 1-8). 2008
Persistent link: https://www.econbiz.de/10003754187
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Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David (ed.); Keiningham, Timothy (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003469119
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
Aksoy, Lerzan (contributor) - 2008
Persistent link: https://www.econbiz.de/10003507465
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Understanding segment-specific key drivers to guide strategy : the impact of value on key drivers of relative satisfaction
Perkins-Munn, Tiffany; Evans, Heather; Buoye, Alexander; … - In: Journal of creating value 8 (2022) 2, pp. 284-305
Persistent link: https://www.econbiz.de/10014581509
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Undervalued or overvalued customers: capturing total customer engagement value
Kumar, V.; Aksoy, Lerzan; Donkers, Bas; Venkatesan, Rajkumar - In: Journal of service research : JSR 13 (2010) 3, pp. 297-310
Persistent link: https://www.econbiz.de/10008652115
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The chain of effects from customer satisfaction to customer profitability
Keiningham, Timothy; Aksoy, Lerzan; Komarova, Yuliya A.; … - In: Handbook of research on customer equity in marketing, (pp. 265-282). 2015
Persistent link: https://www.econbiz.de/10010483482