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Customer equity : driving the value of the firm by increasing the value of customers
Rust, Roland T.; Bhalla, Gaurav - 2010
Persistent link: https://www.econbiz.de/10003968688
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Das neue Gesicht des Marketings
Rust, Roland T.; Moorman, Christine; Bhalla, Gaurav - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 3, pp. 86-94
Persistent link: https://www.econbiz.de/10003934429