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~subject:"Customer value"
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Customer value
Consumer behaviour
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Beziehungsmarketing
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Kundenzufriedenheit
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Zauner, Alexander
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Koller, Monika
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Arne, Floh
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Aschauer, Ewald
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Fink, Matthias
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Hatak, Isabella
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Maresch, Daniela
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International journal of entrepreneurship and small business
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Journal of consumer behaviour : an international research review
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Journal of service research
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ECONIS (ZBW)
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Multiple value dimensions spill-over : an experimental approach in a consumption system comprising a product and a service
Arne, Floh
;
Koller, Monika
;
Zauner, Alexander
;
Teller, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 352-362
Persistent link: https://www.econbiz.de/10011695123
Saved in:
2
Three decades of customer value research : paradigmatic roots and future research avenues
Zeithaml, Valarie A.
;
Verleye, Katrien
;
Hatak, Isabella
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 409-432
Persistent link: https://www.econbiz.de/10012391603
Saved in:
3
Community marketing in social media : can marketers leverage Facebook groups of celebrities?
Zauner, Alexander
;
Fink, Matthias
;
Maresch, Daniela
; …
- In:
International journal of entrepreneurship and small business
16
(
2012
)
4
,
pp. 406-421
Persistent link: https://www.econbiz.de/10009577152
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