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~subject:"Customer value"
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Customer value
Electronic Commerce
10
E-commerce
9
Deutschland
8
Germany
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Beziehungsmarketing
7
Relationship marketing
7
Risikomanagement
7
Business process management
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Datenverarbeitung
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Ruch, Markus
3
Sackmann, Stefan
3
Kundisch, Dennis
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Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers
1
HMD : Praxis der Wirtschaftsinformatik
1
Information systems and e-business management : ISeB
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ECONIS (ZBW)
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Integrating management of customer value and risk in e-commerce
Ruch, Markus
;
Sackmann, Stefan
- In:
Information systems and e-business management : ISeB
10
(
2012
)
1
,
pp. 101-116
Persistent link: https://www.econbiz.de/10009531663
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2
CRM, Kundenbewertung und Risk-Return-Steuerung im betrieblichen Einsatz
Sackmann, Stefan
;
Kundisch, Dennis
;
Ruch, Markus
- In:
HMD : Praxis der Wirtschaftsinformatik
45
(
2008
)
259
,
pp. 21-31
Persistent link: https://www.econbiz.de/10003635558
Saved in:
3
Transferring portfolio selection theory to customer portfolio management : the case of an e-tailer
Kundisch, Dennis
;
Sackmann, Stefan
;
Ruch, Markus
- In:
Enterprise applications and services in the finance …
,
(pp. 32-49)
.
2008
Persistent link: https://www.econbiz.de/10003721644
Saved in:
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