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Service network value co-creation : defining the roles of the generic actor
Ekman, Peter; Raggio, Randle D.; Thompson, Steven M. - In: Industrial marketing management : the international … 56 (2016), pp. 51-62
Persistent link: https://www.econbiz.de/10011531229
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Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Journal of marketing 74 (2010) 5, pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
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Defining, measuring, and managing business reference value
Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Journal of marketing 77 (2013) 1, pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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The power of customer referrals
Leone, Robert P.; Christodoulopoulou, Angeliki - In: Handbook of research on customer equity in marketing, (pp. 199-223). 2015
Persistent link: https://www.econbiz.de/10010483486
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Measuring and managing a salesperson's future value to the firm
Kumar, V.; Sunder, Sarang; Leone, Robert P. - In: Journal of marketing research : JMR 51 (2014) 5, pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
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Der Wert der Mundpropaganda
Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 2, pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
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How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Harvard business review : HBR 85 (2007) 10, pp. 139-146
Persistent link: https://www.econbiz.de/10003550617