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ECONIS (ZBW)
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An empirical analysis of attitudinal and behavioral reactions toward the abandonment of unprofitable customer relationships
Haenlein, Michael
;
Kaplan, Andreas
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
4
,
pp. 200-228
Persistent link: https://www.econbiz.de/10008857271
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2
Unprofitable customers and their management
Haenlein, Michael
;
Kaplan, Andreas
- In:
Business horizons
52
(
2009
)
1
,
pp. 89-97
Persistent link: https://www.econbiz.de/10003859113
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3
A model to determine customer lifetime value in a retail banking context
Haenlein, Michael
;
Kaplan, Andreas
;
Beeser, Anemone J.
- In:
European management journal
25
(
2007
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10003494558
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4
Brave new world? : on AI and the management of customer relationships
Libai, Barak
;
Bart, Yakov
;
Gensler, Sonja
;
Hofacker, …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
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