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How a vice president of value can drive profits in B2B
Snelgrove, Todd C. (interviewee);  … - In: Innovation in pricing : contemporary theories and best …, (pp. 123-136). 2018
Persistent link: https://www.econbiz.de/10011713259
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Value pricing when you understand your customers : total cost of ownership ; past, present and future
Snelgrove, Todd - In: Journal of revenue and pricing management 11 (2012) 1, pp. 76-80
Persistent link: https://www.econbiz.de/10009561169
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Creating, calculating and communicating customer value : how companies can set premium prices that customers are willing and able to pay
Snelgrove, Todd C. - In: Innovation in pricing : contemporary theories and best …, (pp. 248-260). 2018
Persistent link: https://www.econbiz.de/10011713311
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Creating and communicating customer value : how companies can set premium prices that customers are willing to pay
Snelgrove, Todd - In: Innovation in pricing : contemporary theories and best …, (pp. 228-240). 2013
Persistent link: https://www.econbiz.de/10009628019